Facebook Tool (Optional)

Dental practices around the world are discovering the opportunities for building new patient relationships using social media like Facebook. Even if your practice is not currently using Facebook as a marketing and engagement tool, we’ll help you set that up. Then, we’ll build a custom-designed and programmed “tab” for your new Facebook fan page. This new tab allows friends of your practice (or anyone on Facebook) to share their recommendation of your practice with every one of their friends! There are two incentives for people to participate. First, by simply sharing, they’re entered into a monthly (or quarterly) drawing for a cool prize. For example, some practices give away an Apple iPod each month, or an Apple iPad each quarter. The decision of what to give away is up to you. The second incentive is that, by sharing, they greatly increase the chance that a family member, friend, or coworker will become one of your patients – and when they do, they receive the gift card as specified in your program. So, even if you’re not currently using social media to promote your practice, here’s a great way to get started – an entry into this growing market strategy.

Testimonials

From Dr. Chris Hammond:

"For years we have encouraged our team to ask for referrals. We have tried everything. I am surprised at the difficulty even some of our best team members have in asking for referrals. While it's easier for the doctor (some of us) it's a tougher deal for the team. When we began using Sum Media's referral program it changed things overnight. It added some "fun" to our team members asking for referrals...and what took us years to try and fine tune started happening automatically. Yes, it costs us a little money to give away the gift cards BUT it's pennies when compared to other, less effective marketing. I have not seen any referral tool quite so polished and perfected as the one we're using from Sum Media."

From Dr. Chris Cooley:

“Sum Media has taken the ‘work’ out of referring patients. This is clearly the simplest and most successful referral thank you program we’ve used. Patients—both new and existing—really have fun with the program. It’s rewarding for everyone.”

From Dr. John Hansen:

"We’ve always wanted to develop a referral program, but have lacked the time and creativity. Sum Media worked with us to customize the program to fit our practice. Since we started, we’ve seen great success. Plus, it’s so nice to express thanks to our patients with gift cards. Everyone truly enjoys getting them."