Marketing Support Tools

Standup Display

This custom-branded display is a visual tool, which allows you to showcase the program in your office making it easy to introduce the program to patients comfortably during their visit. Laminated to a dense board, the display is available with a “standup” easel backing designed for displaying the card on a counter top in your reception or waiting areas. It’s also available as a “menu style” to be handed to patients in the operatory. When patients have a few minutes in the chair, they’re invited to look over the referral program and think about which gift card they might enjoy receiving the most.

Statement Stuffer

If your practice sends mailed statements, this statement stuffer card is another great tool to build “top of the mind awareness” about the Referral Program. Plus, it’s another positive “touch point” between you and your patients.

Team Incentive Business Cards

Reward your team! Many of the practices that have enjoyed extraordinary success with this program have capitalized on the simple notion of rewarding team member referrals in the same way they reward patient referrals. When team members carry their own business cards, they not only feel more valued and more “invested” in your practice, they also create opportunities to hand out their cards. The language on the back of the card doesn’t refer to a “referral” program – rather, it references your “new patient gift card” program. Yet, when the new patients bring the card in, on their first visit, you have an opportunity to reward your team member. Ever notice how team members can be competitive? Consider having a monthly or quarterly contest where the team member with the most referrals enjoys an added gift or a small bonus.

Lip Balm

One of our most requested branding support items is a custom labeled lip balm. Every practice should be handing out a patient gift. Our custom branded lip balm is a fun and inexpensive marketing tool that acts as a constant reminder about your Referral Program.

Testimonials

From Dr. Chris Hammond:

"For years we have encouraged our team to ask for referrals. We have tried everything. I am surprised at the difficulty even some of our best team members have in asking for referrals. While it's easier for the doctor (some of us) it's a tougher deal for the team. When we began using Sum Media's referral program it changed things overnight. It added some "fun" to our team members asking for referrals...and what took us years to try and fine tune started happening automatically. Yes, it costs us a little money to give away the gift cards BUT it's pennies when compared to other, less effective marketing. I have not seen any referral tool quite so polished and perfected as the one we're using from Sum Media."

From Dr. Chris Cooley:

“Sum Media has taken the ‘work’ out of referring patients. This is clearly the simplest and most successful referral thank you program we’ve used. Patients—both new and existing—really have fun with the program. It’s rewarding for everyone.”

From Dr. John Hansen:

"We’ve always wanted to develop a referral program, but have lacked the time and creativity. Sum Media worked with us to customize the program to fit our practice. Since we started, we’ve seen great success. Plus, it’s so nice to express thanks to our patients with gift cards. Everyone truly enjoys getting them."